I’ve been thinking about this post for a while… but I wasn’t sure how it would come out, but here goes…
I like to read a sponsored post. I really do. There is a good reason why I like to read a sponsored post written by another blogger.
I know that from a blogger’s perspective a decision to write a sponsored post for a product or a service is not taken lightly. I know that a GOOD blogger will ummm and ahhh over whether it’s really worth writing that post.
So how do I know whether reading your sponsored post is worth my time? If you’re a good blogger it’s easy.
See, being a good blogger is what it’s all about. And let me give you some examples on what I think makes a good blogger (this is just my personal opinion!)…
Do I know who you are? Do I know your proper name? How long have you been around? Do I know roughly where you live, what you look like, how many kid do you have?
If the top girls like Woog, or Beth or Chantelle write a sponsored post then I am always going to read their sponsored post. This is because I know them (not personally know them, but online know them). Their blogs are a good mix of personal and professional…
Now this leads me to answer “well what has getting to know the blogger got to do with sponsored posts?” Well, if I know the blogger, then I know they’ve thought long and hard about whether the sponsored post will fit in with their lives in the real world. I know they won’t write about anything they don’t believe in. They are good bloggers. They are known for their personality. They are trustworthy. They won’t push a product or a service on to you unless they truly believe it’s of some benefit to their readers. If it’s not of some benefit they know it will only harm all their hard work. When they say yes to a sponsored post it’s because it actually means something.
So when I see “sponsored” at the top of a blog post from a good blogger (who I like), I always click over to read. I might need what they are offering and I trust what they say.
If you’re writing sponsored posts and you are worried about if anyone reads them, then don’t. Because if you’re a good blogger and you have a good following your online fans/friends will read them.
If you want to write sponsored posts, but are worried about how to do so, then you firstly need to make sure your blog is friendly and mixed with your personality. I need to get a feel for who you are before I read and want to believe what you’re saying. If I don’t know anything about you then I won’t believe in your sponsored post.
Anyway, that’s my latest little blog tip for you.
Work hard and be nice! Happy Monday. ♥ KC.