Like many of the best ideas, Olli Ella started as a happy accident. After not being able to find a nursing chair to fit the eclectic feel of her first child’s nursery, Chloe Brookman, 33, and her sister Olivia, 31, decided to design a chair themselves.
Six months later they were making chairs for other expectant friends; within another three months Olli Ella launched, with Harrods as its first stockist. Olli Ella draws inspiration from the sisters’ three children and their own childhoods.
“The nursery represents all of the love, excitement and dreams that we have for our new babies. We set out to combine aesthetics and practicality, in order to create warm, inviting spaces that will grow with our children” explain the sisters, who define their style as “soft modern with vintage bones” and “mid-century meets bohemia”.
Including British royalty and A-list celebrities amongst its fans, Olli Ella is making the future bright for mini design aficionados – and their families. The ever-expanding collection includes nursing chairs, rugs, nursery furniture, 100% cotton organic baby bedding and more. Founded on the belief that just because something is made for a nursery, it needn’t look out of place elsewhere, every piece is made for a child’s space, but looks equally at home in grown-up spaces.
Nursery furniture and bed linen are manufactured in England and Australia from the finest materials while fair trade accessories suppliers are cherry picked for their quality and attention to detail.
Are you planning a nursery at the moment?