IKEA PS 2014 launches in Australian market
– Affordable and unconventional design for people ‘On the move’.
This collection focuses on flexibility and multifunction for urban living. The new collection will be available in NSW, QLD and VIC IKEA stores from April 17th 2014.
IKEA PS 2014 is the latest design statement from IKEA, catching the dreams and needs of an urban generation. Today, more people live in cities than in the countryside. They move more often and live in smaller spaces.
The IKEA PS 2014 collection doesn’t include any core functional pieces such as sofas or beds. Rather, it reponds to the way young people live by focusing on design that you can move around and use in different ways. “These are multifunctional designer objects that involve us in the design conversation, depending on where we place them and how we use them.”
Pop here to see the collection and happy shopping!