I had a fantastic couple of days in Sydney at the Australian International Motor Show (AIMS) thanks to Ford Australia.
When they asked me to come and look at cars, talk cars and drive cars I was like what?? Me? HA! But I had nothing to worry about as this event was pretty cool and I loved every minute of it. If you ever get the chance to go, you should. Just saying. Oh and the HOT models will make your eyes roll (there are a LOT of them). 🙂
I’m a technology nerd and I love interior design, so I put all of my focus in to these areas. I hunted out the latest technology that would suit me (a Mum, a taxi driver and time poor), PLUS I wanted to find out what looks and styles were new on the horizon. After all, the message from Ford was that our car was an extension of us and our homes. They follow a lot of interior trends (so think “color blocking and fluro”).
I arrived early and ready for the welcome speech by Glen Ridge (Saaaale of the Century), followed by Ford’s press conference (which you can watch for yourself). This was smick as! Think blue lights flashing, music pumping, dancers (holding ipads which flashed words and patterns) all in sync with their routines… this was rocking for 7.30am. My favourite bit? When they ripped the sheets off the cars (like they do in movies and stuff). Taaaa-daaa!
First we saw Batman’s car (aka the EVOS). This car is fully sick and the technology will blow.your.mind. It thinks for you and learns your most often driving routes and will warn you of road conditions ahead. It will also detect a change in your body temperature and will stop the car and call emergency services FOR YOU! Plus it does so many other cool things…
But I was more interested in some of the new features Ford is bringing out next year like:
- Active Park Assist – the car will reverse park FOR YOU! I test drove one and you have to take your hands off the wheel! It detects a car park for you and does all the work. Insane!
- Active City Stop – ok, now get your head around this one… the car will break and come to a complete STOP if you are travelling under 30km/hour and you’re too close to something in front of you. I had a go! The lovely Ford man said “take your hands off the wheel and trust the car…” Boy this was hard considering I’m a control freak. I had to keep accelerating towards a wall and BAM it stopped for me. I panicked and thought it wasn’t going to happen, but it did 😉
- SYNC – So we all love the word SYNC. We spend our lives syncing things and making things work from one device to another. Ford has now made everything snyc. If you have bluetooth in your car already you have to find the phone number in your phone of the person you want to call (this means hands off the wheel). Well, now, just say the name when you’re driving! It’s all about keeping us connected and safe at the same time (no hands off the wheel Katrina!). This would be so handy for me. With kids fighting and carrying on in the back, I just need things to be easy in my life. Have you seen the new tv commercial with John Farnham singing You’re the Voice?
- Emergency feature – they are all rolling out an emergency feature whereby it’ll recognise if the air-bags have been deployed and 000 will be called. Emergency services will know your location through the GPS. How good is this? This feature could mean a huge difference to people in an accident.
Then Ford announced another new car – the ECOSPORT. It’s a baby SUV. It’s smaller than the new Kuga. It’s great to drive around in the city, but still has the features of a bigger SUV. This colour is called MARS. I love how they name the colours. I want that job! My Territory is ‘Havanna’ (a brown colour). Think Cuban, cigars…. and that’s how they picked Havanna. Obviously Mars is because the colour looks like the planet Mars.
I already have the Territory and I told Ford I’m not giving it back. I love this car (and I’m not just saying it!). My husband is in love with the Ranger. There is an amazing outdoor track down at the Sydney Convention Centre that has been exclusively set up by Ford. A lovely man took me on a drive up over the containers (this was scary – I squealed a little but I am a baby) in the Ranger. Ok, so now we’re getting a Ranger, says my husband. Ford, I need one of these too please! ;). This test drive area at AIMS is free too – so you don’t need to pay to go in to the show. Just head down there and you’ll be able to test drive the Ford Focus and use the Park Assist features all for free!
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This was part 1 of my trip. Part 2 I am giving YOU the chance to take a FORD home for a whole week and drive it + I want to talk about a great initiative Ford is doing for the Breast Cancer Foundation called Piece by Piece.
If you want to see some great photos of the show, jump over to Ford’s Facebook page and check them out.
The Motor Show is open until this Sunday, 28 October, so you’ve got plenty of time to go and see it!.